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California Consumer Privacy Act notice and inquiries.

California privacy notice.

This California Privacy Notice (“Notice”) is for California residents and supplements our Novi Website Data Policy. It explains how we collect, use, and share your Personal Information and how to exercise your rights under the California Consumer Privacy Act (“CCPA”). When we say “Personal Information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is aggregated or information that cannot be reasonably linked to you.

I. How we collect, use, and share Personal Information

To provide the Novi website (“Website”), we must process information about you, including Personal Information. Subject to the limitations we describe in our Novi Website Data Policy, we may share your Personal Information for business purposes with strict restrictions on how our partners can use and disclose the data we provide, at your direction, or in ways otherwise in accordance with the CCPA. We don’t sell any of your Personal Information, and we never will.

The best way to learn about the kinds of information we collect and how we use it is to review our Novi Website Data Policy. Here is a summary of the CCPA-related categories of Personal Information we may have collected about you over the past 12 months, depending on how you use the Website, as well as how we use it and with whom we may have shared it.

Categories of Personal Information we collect may include:

Examples of how Personal Information is used include:

Parties with whom each category of Personal Information may be shared include:

  • Identifiers; and
  • Internet or other electronic network activity information
  • Sending promotional materials to you about our product;
  • Providing, personalizing, and improving the Website;
  • Promoting safety, integrity, and security; and
  • Communicating with you.
  • Authorized third-party vendors and service providers;
  • Entities pursuant to legal process (e.g. in response to subpoenas, court orders, warrants);
  • Potential business partners;
  • Other parties with your consent; and
  • Meta.

To learn more about how we process information, including other types of Personal Information we collect, return to our Novi Website Data Policy.

II. Sources of Personal Information

We receive Personal Information from the information that you and others provide, from your device(s), and from our partners. The categories of sources from which we’ve collected or received Personal Information include:

  • You: We collect the information you provide directly to us through the Website, such as your email address if you choose to provide it to us. We also collect information about elements you've interacted with on the Website, mouse movements (which can help distinguish humans from bots), and pages visited on the Website.
  • Your device(s): We collect information from and about the devices you use to access the Website, such as the operating system, hardware and software versions, browser type, the name of your mobile operator or ISP, IP address, and cookie data.

III. How can you exercise your rights provided under the CCPA?

Under the CCPA, you have the following rights:


  • Right to Know: You have the right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices;
  • Right to Request Deletion: You have the right to request that we delete your Personal Information that we have collected from you;
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise your “right to know” or your “right to request deletion,” click here.


Please note that to protect your information and the integrity of our Products, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as a government issued ID.


Under the CCPA, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf. In most cases, we will facilitate your request through automated tools available through your password-protected account.

For information on the CCPA requests we have received, please see here

IV. Contact for more information.

If you have additional questions about this Notice or how to exercise your rights under the CCPA, contact us.

Date of Last Revision: June 30, 2022



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