We’ve changed our name to Novi.

What’s not changing is our commitment to better money movement. Read more.

Marketing Strategy Associate

Data & Analytics | Menlo Park, CA - New York, NY - Remote, US
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About Novi

F2 (Facebook Financial) is a product group at Facebook focused on building products to ensure that everyone, everywhere has access to the world’s financial system to accelerate financial inclusion and economic empowerment. At F2, you will be working with a talented and dedicated group of people who are passionate about changing the world. This role is part of the F2 Marketing Strategy & Insights (MS&I) team, which supports the marketing organization and cross-functional partners with research, strategic analysis, and market and competitive insights. MS&I is seeking a Marketing Strategy Associate to join our team. The ideal candidate would have a background in strategic analysis and prior experience leveraging data and insights to develop strategy, and excellent cross-functional partnership and communication skills.


  • Oversee research and data analysis to support the assessment of growth opportunities for F2 payments products, including an analysis of market size, consumer behavior, and competitive positioning to evaluate the attractiveness of new markets, product use cases, and audience targets for marketing
  • Leverage insights to develop data-driven business cases to inform product and marketing investment decisions
  • Assist with internal and external data gathering and analysis to support market prioritization, audience target definition, and market landscape assessment
  • Support the development of marketing strategies to drive brand awareness, customer acquisition, and retention
  • Partner with cross-functional teams across Product, Decision Science, UX Research, Business Operations, and Partnerships to ensure analyses are robust and primed to have a direct impact on product and marketing planning
  • Prepare presentations to disseminate learnings across the organization and communicate actionable insights and recommendations to executives, product and business leaders, and cross-functional partners, in order to influence product and marketing strategies

Minimum Qualifications

  • Bachelor’s degree with a specialization and/or coursework in business strategy, marketing, analytics, or related field
  • 5+ years experience in a strategy, research, business consulting, or marketing strategy role at a tech, media or financial services company
  • Strategic thinking skills with demonstrated experience structuring and analyze complex market problems and form insights-driven hypotheses
  • Analytical skills with the experience collecting, organizing, analyzing, and disseminating significant amounts of information with attention to detail and accuracy
  • Communication skills with the experience translating analytical learnings into strategic insights, develop clear and concise recommendations, and present findings to stakeholders at all levels across the organization
  • Highly organized, with the experience working independently in a fast-paced environment
  • Proficient with Excel, PowerPoint and Google Suite

Preferred Qualifications

  • Advanced degree such as an MBA or MS in marketing or analytics
  • Experience in payments and/or financial services
  • Experience in a research or insights role
  • Experience in international markets