Product Marketing Manager

Novi Financial | Menlo Park, CA - Seattle, WA - New York, NY - Remote, US

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About Novi

Meta Financial Technologies is a product group focused on building products that help people and businesses connect to the digital economy and access the financial services they need. Today, we enable people and businesses in over 160 countries to make payments in 55 currencies. At Meta, what we do in FinTech is focused on: (1) Expanding access to monetization for aspiring creators, (2) Helping businesses acquire and serve their customers, (3) Enabling people to partake in the digital economy with new forms of payment, (4) Bringing payment experiences into the apps people are already using to connect with family and friends, and (5) Building for the metaverse and what money and financial services look like in this digital world. Our Consumer team builds safe and affordable financial services for people, enabling them to transact by sending money to friends and family or paying for goods and services using Meta's apps. We’re looking for a passionate and seasoned product marketer to join the Meta Financial Technologies marketing team. This person will be responsible for bringing to market consumer purchase use-cases on Meta’s messaging apps, i.e. Instagram, Messenger. The individual will help refine our product strategy, drive inbound and outbound marketing efforts, as well as handle the tactical go-to-market execution across cross-functional teams in order to deliver the best experience for our users. The ideal candidate will have a strong background in consumer marketing, clear and effective communication skills, and familiarity with the payments sector.


  • Lead go-to-market efforts for our consumer purchase use-cases on Meta’s messaging apps.

  • Work with the insights and research teams to engage in consumer segmentation and identify as well as address the needs of our users.

  • Develop core value props and messaging and ensure consistency across all channels.

  • Keep a pulse on the competitive person-to-merchant (P2M) landscape in the financial space and incorporate learnings into go-to-market materials.

  • Collaborate closely with cross-functional teams (including product, legal, policy, communications stakeholders and broader marketing team) to prepare for launch readiness.

  • Provide tactical support such as developing marketing assets, key FAQs, attending sprint planning and review meetings.

  • Identify product growth opportunities through marketing efforts and work with cross-functional partners to test and implement.

Minimum Qualifications

  • 7+ years of experience in product marketing or related disciplines in consumer technology

  • Experience setting strategic direction and executing operational and go-to-market plans that require input and execution from multiple teams

  • Experience in creating frameworks to evaluate problems and present a recommendation for how to proceed

  • Experience in influencing a cross-functional team

  • BA/BS degree

Preferred Qualifications

  • Experience within the payments sector

Exchange rates and currencies shown are for illustrative purposes only. Novi and the Novi logo are trademarks owned by Facebook, Inc. Other names and brands may be claimed as the property of others.

© 2022, Novi Financial, Inc. or its affiliates. All rights reserved. NMLS ID # 1832154.